Marketing Blog
Practical articles on paid advertising, campaign optimization, and data-driven marketing.
Google Ads
Keywords vs Search Terms: What You Control
You pick the keywords. Real people pick the search terms. What to check in the report, and what to do about each one.
Ad Platforms
ChatGPT Now Has Ads In The US
OpenAI opened advertising inside ChatGPT to any U.S. business, no agency and no $250K budget. How to run your first campaign.
Strategy
Why Your Ads Don't Convert
3 critical mistakes killing your campaign performance, plus the framework that splits success into the parts you can control.
Google Shopping
Shopify Product Feed Optimization
Getting your product data right. Why the free Google & YouTube plugin hurts your ads, and when a paid feed app pays for itself.
E-Commerce
What's Stopping Your Visitors From Buying
They browse for minutes but don't buy. The patterns that kill e-commerce conversions, and how to fix each one.
