Marketing Blog
Practical articles on paid advertising, campaign optimization, and data-driven marketing.
Meta Andromeda Update 2026: What Changed And What To Check In Your Store
What the Meta Andromeda update changed, why you have no new setting to find, and what Andromeda won't fix: shipping, support and checkout, in Meta's own words.
Lookalike Audience vs Broad Targeting On Meta: What Worked After $3M In Ads
Most advice says go broad on Meta. After almost $3M in Meta ads, I still start with interests, add lookalikes second and test broad last. Here is how I split the budget.
How To Prepare Your Ads For Black Friday: A Step-By-Step Plan
Black Friday is on November 27. What I go through for Meta and Google ads: the numbers, the discount, new creatives a week ahead, the offer and a countdown on the site, and when skipping the sale is the right call.
How To Connect Google Ads To Claude (And What I Let It Change)
I make most Google Ads changes through Claude: budgets, excluded search terms, new campaigns and ads. How the connection works, what you need to set it up, and the rules I give it.
Instagram Competitor Analysis For Free: Reels Views In One Table
Scrolling a competitor's profile tells you little. How I pull competitors' Reels into one table with a free Meta token, the prompt you can give Claude, and what the top Reels had in common.
How To Turn Off Search Partners And Display In Google Ads
Google turns on Search partners and the Display Network in new Search campaigns. How I turn both off with the new 0% setting, and why I skip Google's 50% advice for February 2027.
Google Ads Location Targeting: City, Radius Or Zip Code?
Presence or interest, a radius with bid adjustments, or a city with real borders? How I set locations in Google Ads, when to narrow the area, and where precise targeting works better.
11 Shopify Apps In My Client Stores, And What Each One Is For
The short list of Shopify apps that stay in the stores I work with, grouped by the job each one does, with the setup mistake I see most often.
Back To 2020, Google? Why Target ROAS Campaigns Dropped After August 17
On August 17 Google changed how Target ROAS spends when a campaign is limited by budget. A low target now pulls ROAS down and a high one cuts traffic. Here is what I switched to, with the numbers.
You're Responsible For What Your Website Says: How To Avoid One-Star Reviews
One-star reviews start with a sentence on the site that meant something else. Say what you do and don't where the decision happens, add the footnotes, and give your right to refuse an order its own page.
Shopify SEO For A New Store: What I Do In The First Week
Before articles or backlinks, a new store has to make sense to a machine: titles by fabric and cut, real product types, image descriptions, an FAQ, policies. The first-week list, day by day.
Meta Ads Placements: Where Your Budget Leaks And How To Stop It
Automatic placements spend part of your budget in apps and video slots that bring clicks and no purchases. How to see it in a breakdown, switch to manual, and untick the box that funds excluded placements.
AI Ad Creative: The First Frame Decides Everything (And The Prompt I Use)
A short AI ad is one frame that moves. Get the frame right and the video follows. The full prompt structure I use, section by section, with the brand removed.
Negative Keywords On Autopilot: The Script That Cleans Search Terms Every Week
A Google Ads script reads the search terms report every week and applies five rules: what to protect, what to keep, what to report, what to exclude at once. The rules, with made-up examples.
Where To Put Your First Ad Budget: Google, Meta Or Both
Are people already searching for what you sell? That one question decides whether your first budget goes to Google or Meta. Four business types, four answers, and when to add the second platform.
Your Own Meta Ads Reports: How I Connect To The API Without Paid Dashboards
Ads Manager has every number, in Meta's layout. A small app of your own puts the six numbers that matter in one row every week. Setup, tokens, and what one report found.
How I Run Paid Ads With An AI Assistant: What It Actually Does All Day
Reports, search term cleanup, drafts and a blog that publishes itself. What my AI assistant does every day in paid ads, and what I keep for myself.
What Your Performance Max Campaign Is Really Optimizing For (And How To Check)
The Conversions column counts whatever you marked as primary. If that is add to cart, your campaign is buying carts. How to check in two minutes and fix it.
Keywords vs Search Terms In Google Ads: What’s The Difference?
You pick the keywords. Real people pick the search terms. What to check in the report, and what to do about each one.
ChatGPT Now Has Ads In The US
OpenAI opened advertising inside ChatGPT to any U.S. business, no agency and no $250K budget. How to run your first campaign.
Why Your Ads Don't Convert
3 critical mistakes killing your campaign performance, plus the framework that splits success into the parts you can control.
Shopify Product Feed Optimization
Getting your product data right. Why the free Google & YouTube plugin hurts your ads, and when a paid feed app pays for itself.
What's Stopping Your Visitors From Buying
They browse for minutes but don't buy. The patterns that kill e-commerce conversions, and how to fix each one.
