Google Ads And Meta Ads Expert: Audits, Strategy And Ad Management
50+ WWClients
5★Average Rating
$4M+In Ad Spend Managed
850%Average ROI Improvement
7+Years of Experience
50+ WWClients
5★Average Rating
$4M+In Ad Spend Managed
850%Average ROI Improvement
7+Years of Experience
Maryna Lisichenko
$100K
Monthly ad spend managed
7+
Years of digital marketing
50+
Completed projects
8–12×
ROAS for e-commerce & lead gen
I Turn Ad Spend Into Real Revenue
Most ad accounts I audit have at least one of these four problems. I fix each of them:
The ads reach the wrong people. I rebuild the strategy and campaigns in Google Ads, Meta Ads, YouTube, TikTok, Pinterest, LinkedIn or Bing.
The tracking doesn't count your sales correctly. I set it up myself in Google Tag Manager or your site code, so your ad accounts see your real sales and leads.
The website loses visitors before they buy. I find the pages where people leave and fix them.
The budget gets spent with no clear result. I adjust the campaigns every week, and you follow the results on a live dashboard.
I use AI for creatives and automation: Claude, ChatGPT, Kling, Higgsfield and Seedance.
When you need more hands, my designer, analyst and Shopify developer join in.
Volvo, Land Rover, Porsche and Jaguar: campaigns for Winner Imports, official importer in Ukraine.
Results Of My Work
I've worked with 50+ businesses worldwide. Here are four of them I'd love to show you.
E-commerce · USA
US Door Store
Store Revenue+31%
Blended ROAS14.3 → 20.2
A US store selling premium doors, with ads on Google, Meta and Pinterest. The goal: blended ROAS of 12–15 and an average order above $2,774.
What I did:
Google Ads
Split one Performance Max for the whole catalog into campaigns for each door category (ROAS 14.5 to 25.3). Added Search for door categories and competitors, and cleaned the feed links, which cut CPC from $1.43 to $1.15.
Meta Ads
Removed overlapping audiences, moved budget to the catalog and remarketing, and tested 35 cold ad sets. The best catalog carousel grew from $10K to $250K in revenue at ROAS 24.9.
Pinterest
Launched catalog, cold conversion and remarketing campaigns, and fixed purchase tracking.
Result
Store revenue up 31% on 7% less ad spend (first 3 months vs last 3). Average order grew from $3,302 to $4,070.
Automotive · UA
Premium European Auto Brand
Offer Requests+45%
Ad Channels4
Running paid advertising across Google Ads, Meta Ads, LinkedIn and TV. Testing LALs, Location and Message campaigns.
What I did:
Google Ads
Competitor & category Search campaigns, GEO-location campaigns, and Lookalike testing in a new DemandGen campaign.
Meta Ads
Conversion campaigns to lift CVR, focus on Stories & Reels, GEO-location, and A/B testing of creatives.
Analytics
Set up GA4 from scratch.
Strategy
Planning advertising budgets across all channels.
E-commerce · AU & USA
Off-Road Accessories Store
Monthly Ad Spend$10K+
ROAS6+
Scaling a B2C automotive e-commerce business from a small test budget to a stable revenue channel.
What I did:
Launched Google Ads and Meta Ads, and connected the product feed (GMC)
Automated daily reports showing performance across all channels
Rewrote SEO titles and descriptions across the whole catalog
Ran the Black Friday campaign that reached 12 ROAS
Created various discount campaigns and ad creatives
Online Courses · CH
Language School (Switzerland)
Cost Per Lead−52%
Conversions+150%
A Swiss language school with offline and online classes. The goal: keep cost per lead under 150 CHF and bring a steady flow of qualified leads.
What I did:
Decreased CPL from 250 CHF to 120 CHF (−52%)
Created different marketing campaigns for English, German, and French audiences
Experimented with prices on the website and in the ads to bring in more relevant leads
Allocated budgets and adjusted bids for younger audiences to bring more relevant traffic
Analyzed every campaign and refined keywords, negatives and ad groups
Unique product positioning, audience analysis, and ad strategy built across the right channels.
Website & Product Optimization
Pricing offers, discount strategies, and conversion rate optimization (CRO) that lift sales.
Advertising Campaign Setup
Google & social ads setup, creatives, landing page strategy, and tracking that drives leads.
Analytics & Optimization
Cross-channel reporting, budget reallocation, and ongoing refinement to keep results growing.
From First Call to Live Ads
You know what happens next and when.
1What do you sell?Which channels fit?Where do we start?
Free call
On a free call we look at what you sell, which channels fit you and where to start: an audit, a strategy or full management. You also see whether I'm the right fit for you.
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2
2days
4days
AuditStrategy
Audit or strategy
You get audit results within 2 business days, on a call or in a 15-minute video. A strategy comes as a one-page plan within 4 business days.
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3
Site
Tracking
Creatives
Campaigns
Launch · about a week
Launch prep
First I check your site, creatives and tracking. Then I build the campaigns: keywords and ads for Google, creatives for Meta. Prep takes about a week, depending on how ready your site and creatives are.
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4
Weekly results
I watch your campaigns daily and judge them after at least 7 days of data. You get a weekly report, a live dashboard and a chat for quick questions.
Reviews
Real feedback from clients I’ve worked with on Google, Meta & more.
AI
AI Summary
Based on 10 reviews
Clients highlight strong results — increased sales, scaled ad spend, and a spot on the Inc. 5000 list.
Praised as detail-oriented, professional, and genuinely pleasant to work with.
Trusted across Google Ads, Meta & Facebook Ads by both businesses and fellow experts.
Marina has been managing our Google Ads campaigns in the U.S. market for nearly a year, and working with her has been a great experience. What stands out most is her proactive approach. She consistently brings new ideas, identifies opportunities for improvement, and takes… Marina has been managing our Google Ads campaigns in the U.S. market for nearly a year, and working with her has been a great experience. What stands out most is her proactive approach. She consistently brings new ideas, identifies opportunities for improvement, and takes initiative without needing constant direction, which is something that has become increasingly rare. Her reporting is always detailed, transparent, and easy to follow. Marina takes the time to explain e-commerce advertising terminology, and performance metrics, helping us better understand our online business and make informed decisions. During our collaboration, we have seen an improvement in ROI and overall advertising performance. Her strategic thinking, continuous campaign optimization, and attention to detail have clearly contributed to that growth. We would highly recommend Marina to any business looking for a knowledgeable, reliable, and results-driven digital marketing professional.
A
Andriy Ponomarenko
Senior Account Manager / Sales Assistant at DSV Global
I came to Maryna knowing absolutely nothing about marketing. Zero. She taught me everything from the ground up — lead generation, e-commerce, digital marketing — and she did it in a way that actually made sense. What I appreciated most is that she never made me feel lost. She… I came to Maryna knowing absolutely nothing about marketing. Zero. She taught me everything from the ground up — lead generation, e-commerce, digital marketing — and she did it in a way that actually made sense. What I appreciated most is that she never made me feel lost. She explained things clearly, was always available when I had questions, and pushed me to apply what I was learning straight away. Honestly, I wasn’t sure how fast I’d pick this up, but within a short time I was already running my own projects. That wouldn’t have happened without her. If you’re looking to get into digital marketing and want someone who actually knows their stuff and cares about your progress — Maryna is the one.
I found Maryna by chance, and it turned out to be a great experience. Communication was always easy, friendly, and professional. Her expertise and attention to detail were clear from the very beginning. The landing page work was impressive. She delivered a complete strategy,… I found Maryna by chance, and it turned out to be a great experience. Communication was always easy, friendly, and professional. Her expertise and attention to detail were clear from the very beginning. The landing page work was impressive. She delivered a complete strategy, keyword research for Google Ads, creative ideas, and a well-structured plan. For me it was obvious that a lot of thought and research went into the work. I would definitely recommend Maryna to anyone looking for a professional approach and great results. Keep it up!
T
Tommy Griffith
Marketing SOPs that help businesses & agencies grow
Maryna managed $100,000+ per month in ad spend for us over the course of many years. She’s absolutely fantastic at what she does. Detail-oriented, hard working and smart, she has been such a lovely part of our team, and was a huge reason why our company made it onto the Inc.… Maryna managed $100,000+ per month in ad spend for us over the course of many years. She’s absolutely fantastic at what she does. Detail-oriented, hard working and smart, she has been such a lovely part of our team, and was a huge reason why our company made it onto the Inc. 5000 list. Highly recommend working with her for all things paid advertising!
Maryna took our Google Ads to the next level! She has great attention to detail and is very knowledgeable. Being an expert myself in Google Ads, I would highly recommend her to anyone!
Maryna is a very proactive person, she knows how to work in a group and helped me a lot with Facebook Ads. Her vision of digital marketing really impressed me.
During my 1st and 2nd year of Applied Mathematics, I started taking marketing courses on the side. The analytical foundation from math gave me a strong grasp of websites, app architecture, and data-driven thinking.
I realized I wanted to be on the side that sells products and grows revenue. Reporting on results wasn't enough for me. So I learned on the digital marketing courses and then in agency the full marketing stack:
SEO
SMM (Social Media Marketing)
Google Ads
Social media advertising
Email marketing
Google My Business (Local Ads)
01
First step
Ad Agency
Agency-level work across multiple client accounts and industries.
02
Next
Winner Group
Led paid advertising for Porsche, Land Rover, Volvo and Jaguar.
03
2021 to Present
Upwork · Top-Rated
In parallel since 2021, Top-Rated status, working with clients worldwide.
Frequently Asked Questions
The first call is free. We talk through what's not working, where you want to get to, and how I can help. After that, we decide the next step together.
One page with who to target, how to structure your campaigns, how much to spend and where, and what to test first. Pick several channels, and I add how to split the budget between them. You can run the plan yourself or hand it to any specialist. Move to monthly management, and I credit the full price to your first month.
My team and I run your ads and make your creatives. Every week you get a report on results and next steps. Packages start at 2 months. The full breakdown is in Ad Account Management on the Consulting page and in the price list.
One session shows you how your ads work and what to fix first. Running campaigns on your own takes a few more. Mentorship covers that: we build real campaigns together, step by step.
Find Out What's Holding Your Ads Back
On a free call we look at your business, pick the channels that fit and agree on the first step.
