Let's Grow Your Business

Let me introduce myself. Who I am, and the experience behind everything I do.

50+ WWClients
5★Average Rating
$2M+In Ad Spend Managed
850%Average ROI Improvement
7+Years of Experience
Maryna Lisichenko, Marketing Strategist | Marketing Lisitsa
Maryna Lisichenko

I Turn Ad Spend Into Real Revenue

Hi, I'm Maryna, from Ukraine, launching advertising campaigns for my worldwide clients.

  • Manage ads in Google, Meta, TikTok, LinkedIn, Pinterest, Bing, and eBay.
  • Handle everything from high-level strategy to daily optimization.
  • Optimising website conversion rate (CRO).
  • Leverage advanced AI, using Claude for website creation and automation.
  • Build live, auto-syncing dashboards.
$100K
Monthly ad spend managed
7+
Years of digital marketing
50+
Completed projects
8–12×
ROAS for e-commerce & lead gen
Book a Consultation Read Cases

My Journey In Digital Marketing

From Applied Mathematics to running ads for Porsche. The path that got me here.

During my 1st and 2nd year of Applied Mathematics, I started taking marketing courses on the side. The analytical foundation from math gave me a strong grasp of websites, app architecture, and data-driven thinking.

I realized I wanted to be on the side that sells products and grows revenue. Reporting on results wasn't enough for me. So I learned on the digital marketing courses and then in agency the full marketing stack:

  • SEO
  • SMM (Social Media Marketing)
  • Google Ads
  • Social media advertising
  • Email marketing
  • Google My Business (Local Ads)
01
First step

Ad Agency

Agency-level work across multiple client accounts and industries.

02
Next

Winner Group

Led paid advertising for Porsche, Land Rover, Volvo and Jaguar.

03
2021 to Present

Upwork · Top-Rated

In parallel since 2021, Top-Rated status, working with clients worldwide.

Results Of My Work

I've worked with 50+ businesses worldwide. Here are three of them I'd love to show you.

Automotive · UA

Premium European Auto Brand

Offer Requests +45%
Ad Channels 4

Running paid advertising across Google Ads, Meta Ads, LinkedIn and TV. Testing LALs, Location and Message campaigns.

What I did:

Google Ads Competitor & category Search campaigns, GEO-location campaigns, and Lookalike testing in a new DemandGen campaign.
Meta Ads Conversion campaigns to lift CVR, focus on Stories & Reels, GEO-location, and A/B testing of creatives.
Analytics Set up GA4 from scratch.
Strategy Planning advertising budgets across all channels.
E-commerce · AU & USA

Rival 4x4

Monthly Ad Spend $10K+
ROAS 6+

Scaling a B2C automotive e-commerce business from a small test budget to a stable revenue channel.

What I did:

  • Launched Google Ads and Meta Ads, and connected the product feed (GMC)
  • Automated daily reports showing performance across all channels
  • Rewrote SEO titles and descriptions across the whole catalog
  • Ran the Black Friday campaign that reached 12 ROAS
  • Created various discount campaigns and ad creatives
Online Courses · CH

Language School (Switzerland)

Cost Per Lead −52%
Conversions +150%

A Swiss language school with offline and online classes. The goal: keep cost per lead under 150 CHF and bring a steady flow of qualified leads.

What I did:

  • Decreased CPL from 250 CHF to 120 CHF (−52%)
  • Created different marketing campaigns for English, German, and French audiences
  • Experimented with prices on the website and in the ads to bring in more relevant leads
  • Allocated budgets and adjusted bids for younger audiences to bring more relevant traffic
  • Analyzed every campaign and refined keywords, negatives and ad groups
Book a Call

I Can Help You With

Maryna Lisichenko, Marketing Strategist | Marketing Lisitsa

Marketing Strategy

Unique product positioning, audience analysis, and ad strategy built across the right channels.

Website & Product Optimization

Pricing offers, discount strategies, and conversion rate optimization (CRO) that lift sales.

Advertising Campaign Setup

Google & social ads setup, creatives, landing page strategy, and tracking that drives leads.

Analytics & Optimization

Cross-channel reporting, budget reallocation, and ongoing refinement to keep results growing.

Maryna Lisichenko, Marketing Strategist | Marketing Lisitsa

Plans For Every Stage

Whether you need a one-time fix, a strategic plan, or ongoing account management, there's a tier built for where you are right now.

Power Hour
Flat rate $120

One specific problem, solved fast. You bring the issue, you leave the call knowing what's broken, why, and how to fix it.

  • One focused hour together, live on a call
  • Quick audit of one ad account
  • Identify the biggest issues hurting performance
  • Actionable fixes you can apply right away
  • Recommendations on revenue scaling
  • Follow-up notes via email
  • Perfect when you're stuck and need clarity fast
Book a Call
Ad Account Management
Starting at $1,000/mo

Want it all, strategy plus hands-on management, from one month? Fully delegate your ads to me and my team.

  • Custom ad strategy built for each of your ad accounts
  • Tracking & analytics setup included
  • Campaign setup, scaling & testing
  • Daily monitoring & optimization
  • Creative & copy recommendations
  • Includes AI-powered tools such as Claude Code & ChatGPT, plus ChatGPT Ads setup
  • Weekly calls & ongoing chat support (e.g. WhatsApp)
  • Best for businesses ready to delegate
Book a Call

Not Sure Which One Fits You?

Pick the situation that sounds most like you.

Something just broke

  • Your ads were working well
  • Performance suddenly dropped
  • You need a fast, specific fix
Power Hour

You want a direction

  • Just starting and want to launch the right way
  • Already running ads, but results aren't there
  • Ready to expand into new markets or platforms
Strategy Sprint

You want to delegate it all

  • No time to run ads yourself
  • Want a team handling everything
  • Strategy plus hands-on management
Ad Account Management

Want a Fresh Look at Your Ads?

Book a Consultation
Book a Call